by Gill Moodie (@grubstreetSA) The Mail & Guardian did an interesting, off-agenda thing recently — it launched an African news website totally distinct from its own online offering — but then the M&G specialises in doing things differently.
In Durban, The Mercury’s editor Angela Quintal grabbed the 2010 FIFA World Cup as an opportunity for some creative thinking and innovation at her paper. Quintal decided to use the event to show the market (and her readers) that “as a newspaper The Mercury was not the conservative business read of old and could lead the way in terms of a fresh and different approach.”
The 2010 FIFA World Cup has been the biggest South African news story so far this year. The tournament dominated media coverage over several months, both in the build-up to and during the actual event. Newspapers sat between a rock and a hard place during the world cup, as television ruled with its live broadcasts and online was first with live commentary, opinion and blow-by blow recounts.