by MediaSlut (@MediaSlut) My choice of the best international magazine covers this week: MediaSlut’s choice of the best international magazine covers: MAD Magazine, FORTUNE 500, Forbes (Spain) and HITCHED (Australia).
Cape Town Tourism, the city’s public-private partnership to drive tourism in the city, certainly impressed with its pro-active, post FIFA World Cup 2010, report back to stakeholders. Cape Town Tourism CEO Mariette du Toit-Helmbold talks to Bizcommunity.com about the local industry’s strategy pre-and post world cup and why she believes disappointing occupancy levels doesn’t tell the full story.
The 2010 FIFA World Cup has been the biggest South African news story so far this year. The tournament dominated media coverage over several months, both in the build-up to and during the actual event. Newspapers sat between a rock and a hard place during the world cup, as television ruled with its live broadcasts and online was first with live commentary, opinion and blow-by blow recounts.
It was bound to happen. After running an ad in the Sunday Times inviting FIFA president Sepp Blatter free flights anywhere in South Africa a dog took up the offer. And no it wasn’t FIFA’s president. The ad in question formed part budget airline Kulula’s cheeky campaign as the ‘Unofficial National Carrier of the ‘You Know What’ that had previously landed it in hot water with FIFA’s bullying lawyers.
I loved this advert for Czech Rugby.
On April 1st, Kulula.com and its agency King James took yet another dig at FIFA by creating a fictitious law firm called Majut and Sons and notifying FIFA and the media of its application to trademark the Sky™, and potential problems this posed for anyone daring to transgress it. Here is the brochure created by King James.
Kulula.com as agency King James has created a battery of 5 second, tongue in cheek, stings sung in the style of the budget airlines’ iconic audio mnemonic, further reminded consumers of the spat between Kulula.com and FIFA.
Subversive, tongue-in cheek t-shirt range from IF THE TSHIRT FITS WEAR IT
Kulula ad agency King James chose to respond to FIFAs’ legal threats with another tongue-in-cheek ad that is running in the Sunday papers today.
The ad looks similar to the original that caused FIFA and its lawyers to lose their sense of humour over the use of, amongst other things, the national flag, footballs and vuvuzelas in, gulp, combination.
The Mercury and IOL finally caught up with the bloggers and the tweeps. It has run a story on its front page on the letter those ridiculous lawyers of FIFA sent budget airline Kulula.com.