Cape Town ‘heart’ soccer
Cape Town Tourism, the city’s public-private partnership to drive tourism in the city, certainly impressed with its pro-active, post FIFA World Cup 2010, report back to stakeholders. Cape Town Tourism CEO Mariette du Toit-Helmbold talks to Bizcommunity.com about the local industry’s strategy pre-and post world cup and why she believes disappointing occupancy levels doesn’t tell the full story.
Half-way through the world cup, Cape Town Tourism was ready to release its first report providing feedback to its constituency, including details on occupancy accommodation levels and the number of International arrivals at Cape Town International Airport.
The flow of information continues unabated as the tourism body tries to come to grips with what the city and the local tourism industry gained, and how it can leverage the tournaments success over the longer term.
Read the full interview on BizCommunity.com