MINI raises the bar uh flag

A marketing campaign for a very small car grabbed hold of the imagination of millions of vehicle owners in a very big way for the 2010 FIFA World Cup. South Africans enthusiastically embraced a campaign, initially driven by MINI, to place the South African flag on the side-mirrors of their vehicles. Karen Valle, GM of MINI South Africa, talks to about how the 6 Colours to Stand By campaign came about, and how it snowballed into one of the defining images of SA unity during this world cup.

World cup: The Mercury takes on Babel

In Durban, The Mercury’s editor Angela Quintal grabbed the 2010 FIFA World Cup as an opportunity for some creative thinking and innovation at her paper. Quintal decided to use the event to show the market (and her readers) that “as a newspaper The Mercury was not the conservative business read of old and could lead the way in terms of a fresh and different approach.”

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