Q5: The science of brand memory, with Hamish McPharlin [interview]

by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.

MINI raises the bar uh flag

A marketing campaign for a very small car grabbed hold of the imagination of millions of vehicle owners in a very big way for the 2010 FIFA World Cup. South Africans enthusiastically embraced a campaign, initially driven by MINI, to place the South African flag on the side-mirrors of their vehicles. Karen Valle, GM of MINI South Africa, talks to Bizcommunity.com about how the 6 Colours to Stand By campaign came about, and how it snowballed into one of the defining images of SA unity during this world cup.

The Brand Bubble – The Looming Brand Crisis and How to Avoid It

Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.

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