Natalie Tudhope has just taken over the mantle of MD at Young & Rubicam (Y&R) Cape Town from Alan Schreiber, who stays with the group but becomes managing partner of Team Pick n Pay, the agency’s biggest client. Tudhope adds the MD portfolio to that of financial director for the Cape Town agency.
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The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.