by MarkLives. We ask Odette van der Haar: Should corporate leaders expose their political thinking and address issues of national importance?
by MarkLives. We ask Joshin Raghubar: Should corporate leaders expose their political thinking and address issues of national importance?
by Benjamin Voyer, ESCP Europe How far are consumers ready to go to show their love to brands? As the BBC recently noted, tattoos representing brands are getting more and more common. But why? And what does it tells us about the psychology of consumers and brand identities?
Africa’s most-admired brands as selected by key influencers. Curated by Mandy de Waal (@mandyldewaal) in this Mark Magazine: Africa Dispatches feature.
a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.
by Russell Southwood (@BalancingActAfr) In this interview, Gaurav Singh, chief digital officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa’s citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.
Mike Silber, a Director at ICANN, says brands who have not participated in the current round of applications have been pressing to get clarity on further opportunities to apply for new gTLDs.
The Internet Corporation for Assigned Names and Numbers (ICANN), the body responsible for the Internet’s naming system, is working its way through nearly two thousand applications for New Generic Top-Level Domain (gTLD) names.
Idea Bounty crowdsources creative ideas. Organisations put out a pitch, thousands of creative minds from around the globe conceptualise possible campaigns, Idea Bounty shifts through the deluge and places the best ideas before their client. Client picks, creative get anything from $1 000 – $10 000 for their concept, which client now owns.
By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.