Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”
Tag archives: brands
SMEs struggle fighting illegitimate trade mark infringement claims
Legal blog Afro Leo recently took a closer look at the difficulties faced by small companies in defending trade mark infringement claims. Is there a case for the introduction of legislation against unlawful trade mark infringement threats? The issue is of such import and relevance to our industry that MarkLives decided to reprint the post.
Kyk nou net
Afrikaans language TV channel KykNet is suing strip club Teazers for a billboard using the words ‘Kyk Net’. Some IP lawyers are getting away with blatant misuse of the spirit of IP law (not the kindest spirit to start off with but still) by issuing threats against businesses using generic words like ‘orange’ (as a recent ludicrous example) , or generic phrases like ‘Kyk Net,’ in their marketing material.
The brands you never thought you would see on the Internet – but did
Lucky Star is one of those iconic consumer brands we all know and, well, know. Given that so many consumer brands still choose to give the Internet a miss I think its fantastic that Lucky Star has ventured online, not only with a website (basic but a start), but an online ad campaign that gets the brand I never thought I would see on the Internet in sight of South African netizens.
Luv Jozi – made in Joburg, China! (No really)
Designer Bradley Kirshenbaum of Love Jozi T-shirt fame has come up with a unique viral campaign over the course of the last two years that has been running under the nose of marketers and consumers alike without anybody realising it. In short – he faked his own brand.
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.