MagLove: The best magazine covers this week (7 July 2017)

Escapes, House and Leisure, Marie Claire (South Africa), MyKitchen and Woolworths TASTE — MediaSlut’s weekly pick!

Magazine covers With love from Oz

Being in Australia on vacation, I’m lucky enough to go to my absolute favourite magazine shop, Mag nation, and browse some of the best magazines from all over the world. Magazines that I’ve never seen, or even heard of. Because of my fascination and inspiration to Australia, I thought it would be fitting to dedicate this weeks’ selection of favourite covers to Australian based titles.

Magazine covers we love (this week)!

MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.

Cover Shot: Magazine covers we love (this week)

MarkLives.com is introducing a new regular slot onto the site dedicated to featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.

S’HOT 2011 review: A brand magazine

The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)

Cell C – from apologetic to annoying

Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”

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