S’HOT 2011 review: A brand magazine
The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)
This ad was also featured in the ‘Create’ pages I compile for AdVantage magazine. It was run in the February 2011 edition of the magazine.