S’HOT 2011 review: Pop culture town
The Client: Toffie Pop Culture festival
The Agency: The President
The Brief: Create a CI for the annual Toffie Pop Culture festival.
Creative Solution: Create a CI that embodies the creative, yet accessible spirit of the festival and conference, based in Cape Town.
Creative Team: Peet Pienaar (creative director)
This design was also featured in the ‘Create’ pages I compile for AdVantage magazine. It was run in the March 2011 edition of the magazine.