Eat Out, Fairlady, Financial Mail (South Africa), Ideas/Idees, Intiem, MAN and Men’s Health South Africa — MediaSlut’s weekly pick!
by MediaSlut (@MediaSlut) My choice of the best international and local magazine covers in MagLove this week: Click, Playboy, Time Out New York, Variety, Woolworths TASTE
and Men’s Health South Africa.
by MediaSlut (@mediaslut) The best international and local magazine covers in MagLove this week: Variety (Power of Youth), ICON, COMPLEX, Men’s Health Italy, and Playboy South Africa.
by Herman Manson (@marklives) While her rivals are seeing circulation declines Kate Wilson, editor of Women’s Health SA, just saw the title’s total paid circulation rise 8.4% year-on-year to reach 78 791. Women’s Health has now overtaken both Cosmopolitan and Glamour’s total paid circulation figures.
But Wilson isn’t building a magazine brand, she says, instead she is building a multi-platform content brand. In fact the Women’s Health SA launched a website in the country before the physical magazine arrived and has built various digital content modules into the Women’s Health brand strategy. Extensions like DVD and booklet cover mounts often draw from other aspects of the business (so a booklet might contain extracts from a book you get to order from the publisher). Next year will see events drawn into the mix.
Of course the brand could also draw on the visibility of sibling Men’s Health which Wilson says helps double the facings of for her magazine.
But ultimately it is the service journalism in the health and wellness field particularly that has near universal appeal. Wilson says she won’t apologise for the ‘layer of superficiality’ in women (or anybody else) wanting to look their best. For Wilson looking your best translates into feeling your best and health, nutrition and weight-loss are all issues we have some control over in a time of great economic uncertainty.
Women’s Health also encourages its resident experts and columnists to maintain media visibility and this network keeps reinforcing the Women’s Health brand where-ever they go.
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
The Audit Bureau of Circulations (ABC) released the local print media’s 2011 first quarter circulation figures earlier this week and, as usual, it makes for interesting reading. A couple of figures really jump out as worth investigating.