Billed as the world’s best-selling gadget magazine, Stuff is known for its laddish tone and accessible take on all things technological. The South African edition, launched in November 2007 by Avusa Media under the editorship of Toby Shapshak, has seen excellent circulation growth, thanks to its editorial mix of gadgets, gear, technology and scantily clad cover models.
Tag archives: avusa media
Publishers explain ABCs hits, misses
The Audit Bureau of Circulations (ABC) released the local print media’s 2011 first quarter circulation figures earlier this week and, as usual, it makes for interesting reading. A couple of figures really jump out as worth investigating.
How the world cup came to redefine the Daily Dispatch
The 2010 FIFA World Cup threw up some formidable obstacles for editor Andrew Trench and his team at East London daily, the Daily Dispatch (owned by Avusa Media).
Port Elizabeth, whose stadium played host to a number of world cup games, rests on the edge of the newspaper’s circulation footprint, and is also the home of rival The Herald (also published by Avusa). Residents of East London felt a keen sense of disappointment after having had to witness Buffalo City Municipality’s flopped attempts to try and lure a world cup team to use the city as a base says, says Trench.