The 2010 FIFA World Cup threw up some formidable obstacles for editor Andrew Trench and his team at East London daily, the Daily Dispatch (owned by Avusa Media).
Port Elizabeth, whose stadium played host to a number of world cup games, rests on the edge of the newspaper’s circulation footprint, and is also the home of rival The Herald (also published by Avusa). Residents of East London felt a keen sense of disappointment after having had to witness Buffalo City Municipality’s flopped attempts to try and lure a world cup team to use the city as a base says, says Trench.