Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. “I’ve never seen any of their work.” And I would go, “But you have…”
The South African Football Association (SAFA) is investigating a name change for Bafana Bafana. While a lot of talk and opinion is being bandied about regarding the colloquial context of the name, SAFA is on record as to why it is planning to throw out the name three Sowetan sports writers coined in the early 1990s and adopted by the nation. It’s about money, plain and simple.
The trio tasked with bulging SAFA’s pockets even further investigating a name change to the benefit of the team and the country consists of SAFA president Kirsten Nematandani, vice-president Danny Jordaan and chairman of the referees committee Alpha Mchunu.
The 2010 FIFA World Cup threw up some formidable obstacles for editor Andrew Trench and his team at East London daily, the Daily Dispatch (owned by Avusa Media).
Port Elizabeth, whose stadium played host to a number of world cup games, rests on the edge of the newspaper’s circulation footprint, and is also the home of rival The Herald (also published by Avusa). Residents of East London felt a keen sense of disappointment after having had to witness Buffalo City Municipality’s flopped attempts to try and lure a world cup team to use the city as a base says, says Trench.