by Gill Moodie. When the ABC circulation and Amps readership figures come out, Soccer Laduma is often the star of the show – gaining ground or holding steady – but media watchers tend to dismiss it because it’s a sports title.
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From print to mobile, this conversation screams Laduuuuuuma!
Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.
Bafana Bafana belongs to the people
The South African Football Association (SAFA) is investigating a name change for Bafana Bafana. While a lot of talk and opinion is being bandied about regarding the colloquial context of the name, SAFA is on record as to why it is planning to throw out the name three Sowetan sports writers coined in the early 1990s and adopted by the nation. It’s about money, plain and simple.
The trio tasked with bulging SAFA’s pockets even further investigating a name change to the benefit of the team and the country consists of SAFA president Kirsten Nematandani, vice-president Danny Jordaan and chairman of the referees committee Alpha Mchunu.