Ad of the Week: More than a jersey

by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.

From print to mobile, this conversation screams Laduuuuuuma!

Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.

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