#Campaigns: Sbonis’ iDiski scores goal with help of Chelsea FC, Pirates

by MarkLives. This week we feature insight into the “Sbonis’ iDiski” campaign for Unilever SA’s Shield Deodorant from Chaos Theory, Gorilla and Edelman PR.

From print to mobile, this conversation screams Laduuuuuuma!

Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.

TV’s world cup, but real growth for online too

TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.

World Cup murals cement reputation of South African illustrators

The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 posters for ESPN’s 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA.

Where are tourists going when not watching the football?

With soccer fans getting ready for the 10 + 10 and 20 – 10 (eeeek!) You Know What. They won’t only be watching soccer – they will also be exploring South African tourist sites. Google has released data on what key-words tourists are searching using its engine.

Kissing is not a crime

e.TV is “clearly a crime-kisser”, according to our gung-ho police commissioner Bheki Cele, for broadcasting a segment in which two criminals held forth on their plans to do what criminals do best, rob people and shoot anybody interfering.

Football on the Coke Side of Life

The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective

Kaka gets styled the Africa way

adidas, the official FIFA partner of more than 35 years, is currently running the Kopanya creative campaign for the Confederations Cup 2009. The name derives from the Sesotho word meaning join together, which marries well with the adidas philosophy of Together We Are Strong…

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist