by MarkLives. This week we feature insight into the “Sbonis’ iDiski” campaign for Unilever SA’s Shield Deodorant from Chaos Theory, Gorilla and Edelman PR.
by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.