#Campaigns: Sbonis’ iDiski scores goal with help of Chelsea FC, Pirates

by MarkLives. This week we feature insight into the “Sbonis’ iDiski” campaign for Unilever SA’s Shield Deodorant from Chaos Theory, Gorilla and Edelman PR.

Ad of the Week: A reality show with a difference #KeYona

by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.

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