Ad of the Week: When you talk to me, it’s pure electricity

by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.

#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 10–6]

by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.

Shelf Life: Fresh brand ambassador

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Waste not as Native VML pops up another store; new toy craze for SA; Futurelife Zero packaging win; and a Fresh image for Cipla Nutrition.

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