by MarkLives. Pete Case, Ogilvy SA chief creative officer, has resigned and will be leaving the agency at the end of 2019.
by Herman Manson. The physical merger between the Gloo and the Ogilvy Cape Town teams starts in June 2016.
by Herman Manson (@marklives) It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.
by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until Marklives.com closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.
by Oresti Patricios (@orestaki) This week I want to focus on the innovative use of a screen we’re all familiar with — but that has largely been ignored by advertisers. Yup, I’m talking about automatic teller machine (ATM) screens.
Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.
Enjin Magazine reports the latest trends and technologies for design professionals seeking to stay up-to-date in the global economy. Check out their latest issue here.
Pete Case needs little introduction to the larger creative or digital community. His name is intricately linked to that of the multi-award winning digital agency Gloo, AdReview’s Digital Design Agency of the Year for the past four years running, where he serves as founding partner and Executive Creative Director.