#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 10–6]

by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until Marklives.com closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.

Gloo eyes expansion to Middle East

Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.

Pete Case – finding heart in digital

Pete Case needs little introduction to the larger creative or digital community. His name is intricately linked to that of the multi-award winning digital agency Gloo, AdReview’s Digital Design Agency of the Year for the past four years running, where he serves as founding partner and Executive Creative Director.

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