The perils of the online discounting culture for your brands and business

I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.

Groupon South Africa promises you a good deal

In January 2011, they were two guys working hard to keep their group media buying site Twangoo running with a handful of freelance sales staff. Less than three months later, they have 40 staffers, a new office in Loop Street, Cape Town, and possibly the hottest thing since Facebook as their backers. That’s because Groupon acquired Twangoo in January 2011 and tasked its co-founders, Wayne Gosling and Dan Guasco, with establishing the Groupon brand in South Africa.

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