by Herman Manson (@marklives) Groupon has moved away from its ‘deal-a-day’ group-buying business model that launched it onto the global and local market. Today, the site still offers deals to consumers but feels more like a marketplace.
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.
Enjin Magazine reports the latest trends and technologies for design professionals seeking to stay up-to-date in the global economy. Check out their latest issue here.
In January 2011, they were two guys working hard to keep their group media buying site Twangoo running with a handful of freelance sales staff. Less than three months later, they have 40 staffers, a new office in Loop Street, Cape Town, and possibly the hottest thing since Facebook as their backers. That’s because Groupon acquired Twangoo in January 2011 and tasked its co-founders, Wayne Gosling and Dan Guasco, with establishing the Groupon brand in South Africa.