by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Mike Abel.
by MarkLives. At a time of political crisis, we ask Mike Abel: Should corporate leaders expose their political thinking and address issues of national importance?
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?
by Mike Abel. As marketers, our lives have become far harder. In developed markets, the “lift pitch” we call advertising has fewer floors to travel with the customer.
by Mike Abel. As the world moves toward new ways of reaching and touching consumers, I’ve decided to look at one of the “old” ways of communicating a brand’s proposition – and understanding its role currently and looking ahead.
by Mike Abel. The big question is: When to judge and when not to?
Mike Abel takes a peek through the looking glass this month
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.