by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
Tag archives: by mike abel
Big Q 2017: “It’s show time, folks!” — Mike Abel
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Mike Abel.
The Big Q: Mike Abel on business, politics & matters of conscience
by MarkLives. At a time of political crisis, we ask Mike Abel: Should corporate leaders expose their political thinking and address issues of national importance?
Motive: Mike Abel — How to train your awards judge
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?
Mike Abel: The Inconvenient Customer
by Mike Abel. As marketers, our lives have become far harder. In developed markets, the “lift pitch” we call advertising has fewer floors to travel with the customer.
Mike Abel: In defense of the great pay-off line
by Mike Abel. As the world moves toward new ways of reaching and touching consumers, I’ve decided to look at one of the “old” ways of communicating a brand’s proposition – and understanding its role currently and looking ahead.
Mike Abel: Opinions on Advertising
by Mike Abel. The big question is: When to judge and when not to?
What won’t change?
Mike Abel takes a peek through the looking glass this month
Mike Abel asks are you a Challenger Brand or simply the Underdog?
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
The perils of the online discounting culture for your brands and business
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.