by Katlego Moutlana. Judging the APEX Awards has made me adopt a more-critical approach as to what marketers are meant to be doing.
Tag archives: ad awards judging
Motive: Mike Abel — How to train your awards judge
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?