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#MRW: Hyper-relevant future • SA shoppers • Creative effectiveness

MarkLives Market Research Wrap 2 August 2018

Cheryl Hunter’s weekly wrap of the latest market and consumer research.

Bland strategy — the state of contemporary advertising

snow-leopard-predator-boredom courtesy of Pixabay

by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing on the wall.

#CannesLions: Cannes Virgins report — the wrap #GlennJefferyHarvey

by Jeff Harvey & Glenn Jeffery. We’ve had time to reflect on our first time at Cannes Lions, check out the work we didn’t see, and gather the photos and videos we haven’t shared yet.

#CannesLions: The 40-year-old Cannes Virgins report

by Jeff Harvey & Glenn Jeffery. We two 40-year old Cannes Lions virgins from Grey SA have teamed up with MarkLives to provide a wide-eyed, slightly sweaty and not-entirely innocent take on Cannes Lions 2018.

#CannesLions: Cannes of beens

2018 Cannes Lions collage for Jarred Cinman

by Jarred Cinman. I’m here to report that certain clichés about Cannes Lions are true — and others are even more true.

Clicks ’n Tricks: OK, Marcel, make me some money

by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.