by César Vacchiano. Day 5 was about the New Miss America, the strange power of confidence, Sir Martin Sorrell and the final set of awards.
Tag archives: Cannes Lions International Festival of Creativity
#CannesLions: Day 4 highlights, notable wins
by César Vacchiano. Day 4 was about #morefishlessplastic, the future CMOs, Brand Marketers’ Creative Summit, what creativity can do, effective innovation, the future of retail, and more inspiring awards.
#CannesLions: Day 3 highlights, notable wins
by César Vacchiano. Day 3 was about fashion as a cultural influence; reimagining the retail experience; GAFA; deviant design; bites, snacks & meals; Spotify; and inspiring awards (Breaking Ballet).
#CannesLions: Day 2 highlights, notable wins
by César Vacchiano. Day 2 was about the World Food Programme, sustainable development goals, diversity, malaria, sex, Marcel and, of course, South Africa winning the Radio Grand Prix.
#CannesLions: Day 1 highlights, notable wins
by César Vacchiano. Day 1 was about transformation, gender equality, digital transformation in business, innovation, new countries at Cannes, a shift in media companies and going from seven to five days of festival.
Clicks ’n Tricks: OK, Marcel, make me some money
by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.
Ad of the Week: Pranking the Audience
by Oresti Patricios (@orestaki) Sometimes being a junior creative in an ad agency can be less about being creative and more about being, well, junior — learning the ropes, and doing useful but boring stuff. Like fetching coffee for the Art Director. So it’s really cool when junior ad people can get an opportunity to spread their creative wings. The Cannes Young Lions does this by pitting young creatives (under 28 years of age) against each other with an annual competition that gives contestants just 48 hours to conceive and produce an ad for a mystery topic.