by MarkLives (@marklives) Winners of the 2017 Entertainment for Music Lions, Entertainment Lions, Product Design Lions and Design Lions have been announced in Cannes. “Original Is Never Finished”, Terence Neale’s (Egg Films) Adidas Originals campaign for Johannes Leonardo with RSA Films, has taken a Grand Prix at the Entertainment for Music Lions.
Design Lions Winners: South Africa
| Award | Title | Client | Product | Entrant / Idea Creation | Production |
| Bronze Lion | MARKED BY BRAVERY | SOWETO GOLD | SOWETO GOLD ’76 | OPENCO – THE OPEN COLLABORATION, Johannesburg | OPENCO – THE OPEN COLLABORATION Johannesburg |
| Bronze Lion | BEAUTIFUL PATHOGENS | GOODBYE MALARIA | GOODBYE MALARIA | TBWA\HUNT\LASCARIS, Johannesburg | TBWA IN AFRICA Johannesburg |
Entertainment Lions for Music winners: South Africa
| Award | Title | Client | Product | Entrant / Idea Creation | Country | Production | Media | PR | Additional |
| Grand Prix | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ORIGINALS | JOHANNES LEONARDO, New York | USA | HUMAN New York / RSA FILMS Los Angeles / EGG FILMS Cape Town / EXILE New York / BLACKSMITH New York | JOHANNES LEONARDO, New York | ORIGINAL MUSIC BY HUMAN / Q DEPARTMENT / SONIC UNION | |
| Silver Lion | ONE SOURCE: CAMPAIGN | ABSOLUT | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | EGG FILMS Cape Town | VIZEUM CAPE TOWN | CAPACITY RELATIONS, Johannesburg | ENTERPRISE REPUBLIC |
Entertainment Lions Winner: South Africa
| Award | Title | Client | Product | Entrant / Idea Creation | Country | Production | Media | PR | Additional |
| Gold Lion | ONE SOURCE: CAMPAIGN | ABSOLUT | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | EGG FILMS Cape Town | VIZEUM CAPE TOWN | CAPACITY RELATIONS, Johannesburg | ENTERPRISE REPUBLIC |
| Silver Lion | ONE SOURCE: THE SONG | ONE SOURCE: THE SONG | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | EGG FILMS Cape Town | VIZEUM CAPE TOWN | CAPACITY RELATIONS, Johannesburg | ENTERPRISE REPUBLIC |
| Bronze Lion | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ORIGINALS | JOHANNES LEONARDO, New York | USA | HUMAN New York / RSA FILMS Los Angeles / EGG FILMS Cape Town / EXILE New York / BLACKSMITH New York | JOHANNES LEONARDO, New York | ORIGINAL MUSIC BY HUMAN / Q DEPARTMENT / SONIC UNION |
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