by MarkLives. WARC’s “Best of the Best” across its rankings; and Euromonitor’s “South Africa in 2030: The Future Demographic”.
Tag archives: WARC
Market Research Wrap: Ad industry still getting gender wrong
by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
Market Research Wrap: The art of contextualising global trends
by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Black Friday in-store sales drop
by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Youth fear for their financial future
SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Market Research Wrap: Major shifts ahead for alcohol bev industry
Booze battles, social strategy lessons and pets on the go — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Market Research Wrap: Where next for SA online retail?
Cheryl Hunter’s weekly wrap of the latest market and consumer research: retail research in SA; launch of Fusion data; sponsorship grows globally.
Market Research Wrap: Ignoring risk, advertisers embrace online video
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
#MRW: Hyper-relevant future • SA shoppers • Creative effectiveness
Cheryl Hunter’s weekly wrap of the latest market and consumer research.