by Carey Finn. This acclaimed speaker and social entrepreneur shares a few notes on women’s leadership, stereotypes and social innovation.
Tag archives: gender stereotypes
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
Q5: Sphelele Mjadu delves into Dove’s #ShowUs campaign [interview]
by Carey Finn. The Unilever Personal Care senior PR manager for Africa talks us through Dove’s groundbreaking Project #ShowUs.
Market Research Wrap: Ad industry still getting gender wrong
by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
#Campaigns: Reappropriating words of prejudice, paternalism
by MarkLives. This week we feature insight into PPS’s “Breaking the Stereotypes” campaign by Promise.
Headspace: New normal — shaking free from gender-based stereotypes
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Brands continue to challenge gender norms
by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.
Kenzo World — good old-fashioned fun with good old-fashioned codes
by DK Badenhorst. What is it about this piece of communication that leaves us so intrigued?
Green Sky Thinking: Planet 50-50
by Colwyn Elder. According to Cindy Gallop, advertising has a key role to play in shattering stereotypes and bringing about cultural change.