by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
Tag archives: Headspace
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?
Headspace: Storytelling & your evolving brand’s narrative
by Tenielle Maris. Why all the sudden hype around brand storytelling?
Headspace: New normal — shaking free from gender-based stereotypes
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Headspace: Connecting with the millennial parent
by Tenielle Maris. The age-old saying goes that “it takes a village to raise a child”; however, the modern-day definition of village now encompasses the communities made possible through technology.
Headspace: Wellness in the consumer journey towards self-actualisation
by Tenielle Maris. Consumers are looking to escape superficial self-gratification and are, instead, looking for something much deeper.
Headspace: Eyes wide open this year
by Tenielle Maris. It seems that brands are under the magnifying glass now, more so than ever before, but the question is why now?
Headspace: Gen Z & the pursuit of a human touch
by Tenielle Maris. Retailers need to offer Gen Z an experience that compliments both their shopping behaviour and their lifestyles.
Headspace: Marketing to moments — emotion, purpose & effectiveness
by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
Headspace: Where heart meets tech
by Tenielle Maris. Consumers no longer see the walls between the physical and digital worlds, and neither should we.