Tuned: The revival of the African aesthetic

by Thabang Leshilo (@Thabang_Leshilo) While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.

Tuned: L’Oreal, in touch and in tune with African hair

by Thabang Leshilo (@Thabang_Leshilo) As a woman who’s been braiding her hair since six, I can tell you that ethnic hair care is not a territory that L’Oreal is famous for among African consumers. So where and how would it begin to go about building a credible relationship with consumers? Enter the new L’Oréal Professional African Salon Institute in Braamfontein, Johannesburg.

Brands require domain strategy for new gTLD names

Mike Silber, a Director at ICANN, says brands who have not participated in the current round of applications have been pressing to get clarity on further opportunities to apply for new gTLDs.

New generic top level domains hold dangers for brands, democratisation of Internet

The Internet Corporation for Assigned Names and Numbers (ICANN), the body responsible for the Internet’s naming system, is working its way through nearly two thousand applications for New Generic Top-Level Domain (gTLD) names.

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