by Thabang Leshilo (@Thabang_Leshilo) As a woman who’s been braiding her hair since six, I can tell you that ethnic hair care is not a territory that L’Oreal is famous for among African consumers. So where and how would it begin to go about building a credible relationship with consumers? Enter the new L’Oréal Professional African Salon Institute in Braamfontein, Johannesburg.