by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.
Tag archives: femvertising
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?
Headspace: New normal — shaking free from gender-based stereotypes
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Kenzo World — good old-fashioned fun with good old-fashioned codes
by DK Badenhorst. What is it about this piece of communication that leaves us so intrigued?