WTF?! Where are all the Fernandos at?

by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?

“Make it go viral” — WTF?!

by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.

Feminism is not a marketing strategy

by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?

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