by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
Tag archives: going viral
Media Redefined: How to make a good virus
by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this to go viral.”
The Adtagonist: A foolproof way to break the internet
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”?
The Word: Community manager appreciation day
by Mongezi Mtati. What makes for some of the most wildly successful social media communities in South Africa and beyond?
The Word: Conversion more important than going viral
by Mongezi Mtati (@Mongezi) “Can you make us go viral?” That’s what some clients still ask whenever we talk about social media and interacting with brand evangelists. It’s a popular buzzword and every brand wants a piece of it. However, going viral, though great for the ego, is often short-lived and may not cause a long-term impact and organise your customers into a community.