by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”