by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Tag archives: gender-based marketing
Green Sky Thinking: The shifting role of the consumer
by Colwyn Elder (@colwynelder) Three campaigns did a standout job for sustainability in 2014, and a prevalent theme across all three is the shifting role of the consumer. While there’s always been a role for more conscious consumption, shoppers are now finding their collective voice.