by Colwyn Elder (@colwynelder) Three campaigns did a standout job for sustainability in 2014, and a prevalent theme across all three is the shifting role of the consumer. While there’s always been a role for more conscious consumption, shoppers are now finding their collective voice.
Tag archives: Oxfam
Shelf Life: Two-for-one specials coming to a fast-food outlet near you
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: January is the time of sales and special offers and even fast food isn’t exempt as KFC cooks up; Native VML shows how branded content works for Jameson; the tinsel has hardly been put away when the shops are slathered in red for Valentine’s Day and “sincere” messages on chocolates; Pepsi takes to the streets; and it turns out the Sodastream deal wasn’t that sweet for Scarlett Johansson.