by Colwyn Elder. According to Cindy Gallop, advertising has a key role to play in shattering stereotypes and bringing about cultural change.
by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.
by Colwyn Elder. The United Nations sustainable development goals are a new set of targets designed to change the world by 2030.
by Colwyn Elder. My seven-year-old’s been equally quick to request the chips that have replaced chocolate as a so-called “healthier alternative”.
by Colwyn Elder. As a much-loved brand, the consequences of VW’s Dieselgate scandal are far-reaching.
by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.
by Colwyn Elder. If you’ve read about the benefits of building purpose-driven brands, but remain unsure of what and how to do it, read on.
by Colwyn Elder. SA has many opportunities for brands to build societal value beyond their businesses. Will this be reflected in Loeries this year?
by Colwyn Elder (@colwynelder) What with all this talk about finding your brand purpose, creating meaningful connections with customers and making advertising that matters, it would seem that our industry is having a self-help moment.
by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.