Green Sky Thinking: Save us from our lack of self-control

by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.

Green Sky Thinking: Branding like a Buddhist

by Colwyn Elder (@colwynelder) What with all this talk about finding your brand purpose, creating meaningful connections with customers and making advertising that matters, it would seem that our industry is having a self-help moment.

Green Sky Thinking: Doing well by doing good

by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.

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