by Colwyn Elder (@colwynelder) The recent Rana Plaza factory collapse in Bangladesh calls to question whether the sustainability movement has achieved anything at all. That such a tragedy can – and did – happen in these times of social audits and supply chain monitoring seems astounding.
Tag archives: green sky thinking
Green Sky Thinking: Sustainability myths to live by
by Colwyn Elder (@colwynelder) Navigating the ‘green’ or ‘ethical’ aisle in any supermarket is no mean feat. Ongoing research means new and often conflicting information that makes trying to ‘do the right thing’ is confusing at best, and just plain off-putting at worst.
Green Sky Thinking: A nudge in the right direction
by Colwyn Elder (@colwynelder) The school of Behavioural Economics, or Nudge theory as it has popularly become known, has enjoyed increasing attention from our industry over recent years. It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman and has been growing in popularity ever since.
Green Sky Thinking: Sustainable by design
by Colwyn Elder (@colwynelder) Last month’s Design Indaba offered up the usual healthy dose of inspiration we have come to expect from what is now one of the world’s leading design events; not to mention a notable force behind putting South African design on the world map and Cape Town’s selection as World Design Capital 2014.
Let’s talk sustainability: ‘Enough. For All. Forever.’
by Colwyn Elder (@colwynelder) Sustainability is one of those big, hairy, honking subjects that everyone is talking about but no-one really wants to talk about, because let’s face it – we’re all guilty! Especially if you work in advertising, in other words: you’re a cog in the wheel of the over-consumption-machine without which we wouldn’t be having this uncomfortable conversation in the first place.
Green Sky Thinking: A quick guide to 10 trends in sustainability
by Colwyn Elder (@colwynelder) It’s that time again; time for old year round-ups and wrap-ups followed by new year forecasts and resolutions. Following are 10 trends in sustainability that we can expect to be guided by throughout 2013.