Q5: Kirsty Dugmore on evidence-based marketing [interview]

by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.

Green Sky Thinking: Save us from our lack of self-control

by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.

Green Sky Thinking: A nudge in the right direction

by Colwyn Elder (@colwynelder) The school of Behavioural Economics, or Nudge theory as it has popularly become known, has enjoyed increasing attention from our industry over recent years. It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman and has been growing in popularity ever since.

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