by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
Tag archives: marketing myths
The Switch: Marketing truths that have become myths
by Alistair Mokoena (@AlistairMokoena) The marketing function has evolved so much in the last 10 years that what used to be taken as gospel is no longer applicable. Let’s take a look at some of the conventional marketing “truths” that have since become fallacies.