The Switch: Client-agency courtship should be a daily thing

by Alistair Mokoena (@AlistairMokoena) The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Yet you will hear many people say, “Just sort out the work and the relationship will be fine.” This is not true.

The Switch: Less adrenalin, more inspiration

by Alistair Mokoena (@AlistairMokoena) One of the biggest myths that clients believe about creativity is that adrenalin is the secret ingredient behind great work. In other words, they believe that great work is produced when the artist, composer or the writer is under time pressure. This influences the amount of time clients allocate to agencies to respond to briefs.

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