by Jason Harrison. Complexity is the hiding place for mediocrity, so be brave and strip away anything extraneous in your thinking.
Tag archives: briefing creatives
The Suit: What’s your problem?
by Jason Harrison. If we’re to pitch “the brief” as the starting point for leaps of genius instead, I believe there are three fundamental shifts required.
Creation: The what, why, who, when and how of briefing
By Artwell Nwaila. It’s time to go into detail about how to structure an agency brief.
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?
Creation: Steps to a super-styling brief
by Artwell Nwaila (@artwelln) Today I write for those of you whom act as a gateway between client and creative. I am talking to those who translate instructions from that phenomenon we call the client. You go by many names; today I’ll call you the one who briefs creative.