by Jason Harrison. Complexity is the hiding place for mediocrity, so be brave and strip away anything extraneous in your thinking.
Tag archives: client briefs
The Suit: What’s your problem?
by Jason Harrison. If we’re to pitch “the brief” as the starting point for leaps of genius instead, I believe there are three fundamental shifts required.
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?