by Jason Harrison. Everyone keeps saying “do more with less” but are we in adland prepared for the consequences?
Tag archives: by Jason Harrison
The Suit: I think — therefore, I advertise
by Jason Harrison. At the end of the year, perhaps it would be more useful to focus more on the lightness of perspective and less on the heaviness of purpose.
The Suit: Are you a great suit or an average one?
by Jason Harrison. As the late, great Bob Rightford used to say, “I’m really not interested in how hard you tried; I’m only interested in if you did what needed to be done.”
The Suit: In a world gone mad, it’s time to call it
by Jason Harrison. The world has truly gone mad. As a suit, how are you building business advantage for your clients?
The Suit: Why most job descriptions for suits are rubbish
by Jason Harrison. “YOU are the strategist,” said the strategist after I asked who’d be doing the strategy for the launch of a challenger brand. “But I’m just an account manager,” I stammered.
The Suit: How on earth am I going to sell this?
by Jason Harrison. Logic is easy to agree with. But the leap from logic to magic is one of the scariest things in agency life.
The Suit: The power of partnership
by Jason Harrison. Partnerships are built on a relationship of innate trust, a complete alignment of values and a shared mission do to something remarkable together.
The Suit: Say it simply, dammit
by Jason Harrison. Complexity is the hiding place for mediocrity, so be brave and strip away anything extraneous in your thinking.
The Suit: Are you all in?
by Jason Harrison. When it comes to building client relationships, only one thing counts: behaviour is truth.
The Suit: That one time I dressed up as Darth Vader for a presentation
by Jason Harrison. Presenting may be a completely daunting task as a suit, so how do you master this very powerful weapon?