by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Tag archives: trust
The Suit: Are you all in?
by Jason Harrison. When it comes to building client relationships, only one thing counts: behaviour is truth.
Driving retail ecommerce growth in SA a matter of trust
by ORiSA. Transparency, setting industry standards for excellence, education, and a trust mark that’s an indicator of a safe place to shop online.
How does access to info drive influence, consumer trust?
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
Media Redefined: Zuckerberg, can we trust you?
by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules properly or, even worse, purposefully self-destruct?
Only Connect: The future of marketing is authentic
by Bradley Elliott. The big issue that’s affecting influencer marketing right now is exactly the same challenge that advertising faces — authenticity.
The Switch: Fortune favours the prepared
by Alistair Mokoena (@AlistairMokoena) There’s nothing better than trust from clients. When they trust your opinion and judgment, they let you decide what great creative looks like. They let you do brave work, and they follow your lead when it comes to proactive work.
A question of trust
A new survey on levels of trust between the public and governments, business, NGOs and the media has just been released. The Edelman 2011 Trust Barometer tries to gauge the attitudes regarding the state of public trust in these institutions across 23 countries. Although the survey does not extend to Africa, it does draw some interesting conclusions on how, why and when people trust.
Revealed: What South Africans think about the ad industry
In the US two-thirds of people feel that ad agencies have some responsibility for the current worldwide economic crisis by causing people to buy things they could not afford. How about here in South Africa?