by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Tag archives: mutually beneficial relationships
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Fair Exchange: Equal benefits
by Erna George. January is usually when we all consider how we’d like to do things differently in 2014. But, before we start planning the year ahead, evaluating the year behind us is key.