by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Tag archives: agency model
Frank: How many hands does it take to change a logo?
by Mimi Nicklin. Let’s fix our models of doing business before we spend more of clients’ money trying to fix theirs.
#AgencyFocus: MADE for small startup companies
by Sabrina Forbes. It all began in a garage: a couple of students building websites and offering social media services to make a little extra money.
#AgencyFocus: O’Brian — when David competes with Goliath
by Sabrina Forbes. This is a story of enterprise in a time of political and economic transformation, and highlights how good, solid, quality work far outreaches a fancy name or group title.
Mortimer Harvey bets upon change and innovation
by Herman Manson. Ad agencies as we know them will no longer be competitive in their current form and shape. So says Mortimer Harvey’s Andrew Fradd.
Pangea Ultima wants to innovate the agency model
by Herman Manson. Both market and agency model are open to challenge and change, says Haydn Townsend, who launched Pangea Ultima in September.