by Herman Manson. Both market and agency model are open to challenge and change, says Haydn Townsend, who launched Pangea Ultima in September.
Tag archives: gareth lessing
CREATIVITY interpreted by 10 ‘younger’ shops
AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…